A Hotel Developer Produces the Fort Mason Coffee Festival
The San Francisco Coffee Festival runs at Fort Mason Center for Arts and Culture on Saturday 7 November and Sunday 8 November 2026. The venue is the Festival Pavilion at 2 Marina Boulevard. Craft Hospitality LLC produces the event, and the festival name is a registered federal trademark of that company.
Craft Hospitality runs a Hotels practice in the same navigation as its Food + Beverage practice. The Hotels page sells brand concepting, design, operations, marketing, food and beverage programming and experience programming.
The company's Who We Are page states that it ideated MADE, a 108-key boutique and lifestyle hotel, and launched the property with four food and beverage concepts in 2017.
The Hotel Partner Line Sits in One Place
The About page carries the only hotel mention across the site. The line asks whether the reader is thinking about staying over, states that the organisers are looking for an official hotel partner for 2026, and promises an update at that spot.
Ten pages carry no block, no rate, no room count, no cut-off date and no shuttle. Those pages are the home page, About, Venue, Tickets, Roasters, EATS, Live Music, Coffee Convos 2026, Exhibitors and Contact Us.
The Hall Holds 3,840 Under a 50,000 Square Foot Roof
Fort Mason sizes the Festival Pavilion at 50,000 square feet over San Francisco Bay. The venue page gives a maximum capacity of 3,840, a theatre capacity of 2,000 and a banquet capacity of 1,000. The hall holds 180 standard 10-by-10 booths, a VIP mezzanine with Golden Gate Bridge views, catering and concessions areas, wireless internet and vehicle access for load-in.
Fort Mason runs a 13-acre campus inside the Golden Gate National Recreation Area with 11 venue options from 500 to 50,000 square feet. The campus reports 1.5 million visitors a year and opened to the public in 1977.
The Campus Names 15 Properties and No Terms
Fort Mason publishes its own lodging directory. The accommodations page names 15 properties in two areas, each with a street address, a phone number and a website. Fisherman's Wharf carries 12 entries. Marina and Cow Hollow carries three: Comfort Inn By the Bay, Hotel Del Sol and Hotel Drisco.
No entry in either area carries a rate, a room count or a group code.
The Campus Bars Overnight Parking
The directions page bars overnight parking. Paid parking runs from 7 a.m. to midnight daily. The same page states that the lot fills up occasionally and that fees may increase on certain high-attendance dates.
The Agency's Two Pages Carry Two Sets of Numbers
The Who We Are page states that Craft Hospitality has produced food and beverage events in more than 15 cities since 2011 for more than 100,000 attendees. The Why Craft Hospitality page states 30 or more festivals a year across 14 or more major markets with millions of attendees served. Both pages carry the company's name.
The property position for the two festival days is this. A 3,840-capacity hall sits inside a campus that reports 1.5 million visitors a year. The organiser runs a hotel practice and asks for an official hotel partner on one line of one page. The venue's own directory names 15 properties across two areas and carries no rate, room count or group code beside any of them.