Ruby opens a music series in London and Munich
Ruby Hotels has launched a live music series. The programme is called Dive in with Ruby, and it stages performances in the group’s bars, lounges and other hotel spaces. London and Munich are the first two cities.
Sasha Keable plays the opening set at Ruby Zoe Hotel & Bar in Notting Hill on 24 September 2026. Keable is a London R&B singer-songwriter with a BRIT Award nomination for R&B Act and two MOBO Award nominations. BBC Radio 1 included her in its Sound of 2026 list.
Keable curates the second night
Keable returns to Ruby Zoe on 30 September 2026. She picks the artist for that show, and the set is unannounced. Good Neighbours take part in the wider programme. Both acts curate further dates.
Ruby said the format gives established musicians a route to introduce audiences to artists they back.
The brand already runs music through the rooms
Guest rooms carry Marshall amplifiers, and Ruby Zoe holds a vinyl shop where resident artists curate the records. Ruby said the series extends that work into live performance, and that further programming will span music, art, comedy and poetry.
Lauren Krostue, vice president of global brand management at Ruby Hotels, said every Ruby hotel is designed around the culture of its location. She said Ruby Zoe draws on the Caribbean beats of Notting Hill’s carnival celebrations.
The group behind the series
Ruby is a Munich hotel group. Michael Struck founded it in 2013 and is chief executive. IHG bought the Ruby brand from Ruby SARL for EUR110.5 million and named it its 20th brand in a release dated 18 February 2025. That release put the brand at 20 open hotels with 3,483 rooms in Europe and 10 pipeline hotels with 2,235 rooms. Three of the open hotels stand in London: Ruby Lucy, Ruby Stella and Ruby Zoe.