Generator buys the Novotel London Greenwich
Generator has acquired the Novotel London Greenwich, a four-star property at 173-185 Greenwich High Road, SE10 8JA. The announcement carries a London dateline of 05 October 2026. Accor classes the hotel at four stars on its own property page.
The release places the property in Maritime Greenwich, with the O2 nearby and ExCeL London and central London within easy reach.
The handover to Generator London Greenwich
The hotel transitions to Generator London Greenwich from 1 January 2027. A phased renovation starts in spring 2027. When the work finishes, the property runs Generator’s hybrid model with a mix of private and shared accommodation, design-led communal spaces and food and drink outlets.
A management agreement in Paris
In Paris, Generator signed a hotel management agreement with Covivio, the French real estate company, to convert an office building on Rue Bobillot in the 13th arrondissement. Covivio keeps the building. The property becomes Generator Paris Place d’Italie.
Covivio’s release of 5 October 2026 dates the building to 1966 and records the purchase from Orange in 2006. It measures 3,650 sq m over five levels, and 16 per cent of the floor area is infrastructure. Orange left in February 2023.
Ninety-one rooms and 454 beds
Covivio publishes the inventory: 91 rooms and 454 beds. The mix runs to 21 single rooms, six family rooms and 64 rooms with four, six or eight beds. Twelve of the family and single rooms take private terraces on the top floor.
Social space, a courtyard and a restaurant cafe
The programme includes more than 300 sq m of communal living areas. They connect to the building’s courtyard and its green patio. A restaurant and cafe serves hotel guests and residents of the neighbourhood.
The tender, the term and the return
Covivio ran a tender from early 2025 and selected Generator to develop and operate the building. The management contract runs for an initial term of 15 years and takes effect when the property completes. Covivio projects a target return of around 7 per cent, and the opening is due in late 2029.
Covivio cites Generator’s record of unlocking value in complex urban assets.
A second address in each capital
Each property is Generator’s second in its city. Generator Paris trades at Place du Colonel Fabien in the 10th arrondissement, and the company has operated in Paris since 2015. Generator London trades at King’s Cross. The company’s own note lists Amsterdam, Barcelona, Berlin, Copenhagen, Dublin, Hamburg, London, Madrid, New York, Paris, Stockholm, Rome and Venice.
The growth target and two published dates
Generator calls the two deals the first step in a plan to double its global portfolio by 2031. Xavier Mufraggi, appointed chief executive in July 2026, describes the route as a mix of acquisitions and management agreements, hotel conversions and the adaptive reuse of existing buildings.
Generator published a different horizon in July 2026. Its appointment release for Mufraggi described a plan to double the company’s footprint by 2030. Both figures are Generator’s own, and the October statement is the later of the two.
The owner behind the target
Brookfield acquired Generator in 2025, according to the release’s own company note. The Caterer reported the purchase of the European arm at EUR 776 million, or GBP 653.2 million, across 15 hostels and 2,749 rooms, with Queensgate Investments as the seller (16 May 2025).
The release publishes no purchase price for the Greenwich hotel. It also carries no development cost, no architect and no contractor for the Paris conversion.