Sonesta International Hotels Corporation launched Young Royals, a family programme for its Royal Sonesta hotels. The newsroom release is datelined Newton, Massachusetts, 5 October 2026. The programme turns a stay into a royal adventure from check-in to check-out.
Young Royals Debuts at Six Royal Sonesta Hotels
The debut set is six properties. They are Royal Sonesta Boston, Royal Sonesta Chicago Downtown, Royal Sonesta San Juan, Royal Sonesta Washington, DC Capitol Hill, The Benjamin Royal Sonesta New York and The Yorkville Royal Sonesta Hotel Toronto. The release names no date for a wider rollout.
Crowned on Arrival and the Storybook
Children are crowned for the length of the stay. Once Upon a Stay is a colouring and storybook. It introduces a cast of royal mascots and the destination through illustrations and interactive activities.
A Plush Mascot for Each Property
Meet the Royal Court gives each child a plush stuffed animal built on the property's own mascot. Sonesta describes that mascot as locally inspired, so each hotel carries a different character. Royal Sonesta's own mascot page lists a separate character per hotel, among them the Honu of Kaua'i at the Royal Sonesta Kaua'i Resort Lihue and the Marquis of Seattle at the Alexis Royal Sonesta Hotel Seattle.
Crown Yourself Royalty and the Keepsake
Crown Yourself Royalty is a hands-on crown-making kit. Children design their own royal headwear and wear it through the hotel. Sonesta states that the crown travels home as a keepsake.
Castle Setups in Guest Rooms and Banquet Rooms
A Castle Fit for Young Royalty adds dedicated play spaces. It also adds castle setups in guest rooms and in banquet rooms. The banquet-room option extends the programme into the hotel's event space.
A Scavenger Hunt Through the Hotel
The Royal Quest sends children through the property on a scavenger hunt. Clues, challenges and storytelling carry the route.
Kids Menus and Branded Cups at Mealtimes
Dine Like Royalty covers food and beverage. The programme adds a kid-friendly menu and branded cups.
Three Publishers Date the Launch Three Ways
The company newsroom posted the release on 5 October 2026. Sonesta's own franchise site carries a 3 October 2026 item that dates the announcement to 1 October 2026. PRNewswire distributed the release on 8 October 2026 with a Newton, Massachusetts dateline. The three dates sit on the record.
The property list also splits. The newsroom release names six hotels. The PRNewswire copy names five and leaves out Royal Sonesta Boston.
What the Programme Announcement Does Not State
The release carries no programme fee, no nightly supplement and no minimum-stay rule. It carries no opening date for any element and no count for the mascots. It states no target for family room nights. The programme claims are company-reported, and no independent publisher has tested them.